Start With Honest Pricing
Overpricing is the number one mistake sellers make. A home priced 5% too high will sit, accumulate days on market, and eventually sell for less than it would have at the correct price. I provide a detailed CMA with real comps and an honest conversation about where your home fits.
Pre-Listing Preparation
Small investments yield outsized returns. A deep clean, declutter, fresh paint on scuffed walls, and basic landscaping can add thousands to your sale price. I provide a room-by-room preparation checklist tailored to your specific property.
Professional Photography and Media
Over 95% of buyers start their search online. The first photo they see determines whether they click or scroll past. I invest in professional photography, drone aerials for acreage properties, and lifestyle-focused marketing that tells a story about how people live in the home.
Strategic Marketing
Listing on the MLS is the bare minimum. I syndicate to Zillow, Realtor.com, and Redfin, run targeted social media campaigns, and leverage my network of active buyers and agents. For unique or rural properties, I also use direct mail and community-specific marketing.
Negotiation and Closing
Multiple offers sound great, but managing them requires discipline. I evaluate each offer holistically: price, terms, financing strength, timeline, and contingencies. The highest price is not always the best offer. I guide you through every decision point from offer acceptance through closing.
